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TEN26 Beverage Co.

Our mission...

We help level the playing field.

Getting from winery or distillery to consumer is harder than ever. Hiring your own dedicated sales and marketing staff is too expensive. We are a better way to improve your market penetration, sales and revenue - 3-tier and D2C. We bring you tools and expertise comparable to that possessed by the large beverage companies at a fraction of the cost, and deliver the success that comes with that.

Our partners have diverse backgrounds that span the sales, marketing and operations disciplines within the wine and spirits industry, and bring you a combination of best practices and an entrepreneur's innovativeness.

We pride ourselves in being a full service company offering sales and marketing execution, enabling us to tailor our services to your needs and partner with you to develop and execute the plan that will make your brand(s) successful. 

What We Do For You

We are a full-service sales, marketing and management company dedicated to the wine & spirits industry. Our expertise is developing audience segmentation, brand messaging, lifetime customer journeys, CRM and analytics, and creating difference-making "go to market" plans, then executing them. We customize our services to your needs and are efficient in our work.
Specifically, we offer... 

Strategic Planning

Competitive evaluation (pricing, product mix, marketing programs/activity)
* Annual & multi-year planning (sales & revenue targets, distributor management, key customer, D2C, pricing, product mix, market-specificactivity calendar & marketing plan) 

Growth & Expansion Planning

* ID new market opportunities
* Brand/product development
* Customer insights and positioning
* Cost/budgeting new market launches
* Compliance management
* Distributor options/plan
* Logistics
* New Market Plan (Distributor presentations, launch plan, marketing calendar, pricing & promotion tools, local PR and social media plan, launch schedules & meetings)

Sales & Distributor Management

* Ensure distributor execution against goals
* Interface with distributors at all levels of sales, management, operations, ownership/executive
* Active in-market direct sales and distributor work-withs
* Key account planning & management
* Trade show & promo events
* Inventory & pricing management
* Budget & financial management
* Local PR/social media engagement


* D2C marketing (pricing and club strategies and financials, audience segmentation, CRM, MarTech platform, acquisition and retention models and marketing across all touch-points)
* Public relations
* Design and manage marketing materials (Collateral, POS, digital)
* Consumer PR, trade press/reviews management

Brand Management

* Leverage "big data" to re-position or refresh existing brands and customer segments, new product or brand creation and launch (positioning, logo, tag line, story, key messages, imagery & brand standards)
* Label re-design
* New brand concepting, development & design

Alignment With You

Let's talk about your business, discuss your needs and evaluate the best combination of services & support we can provide you in order to help you reach or exceed your goals.
john at

Who We Are

The three partners at TEN26 have a combined ninety+ years of world-class experience in sales, 3-tier management, key account management, operations, strategic planning, online and in-store marketing and creating/building brands.
With offices on the west coast and east coast, you get national coverage that gives you more local in-market impact with lower travel cost.

One of us will always be your hands-on, main point of contact and will be responsible for building your brands and driving your sales. None of us directly manages more than 5 brands, ensuring you get the attention and expertise you need from the top down.


John Ormiston
John has held leadership roles within Gallo, Benziger Family Winery, Brown Forman Beverage Company, and White Rock Distilleries. He has significant experience in distributor management, national account management, and strategic planning. Although we all actively sell every day, John acts as our chief sales manager. John resides in southern California, manages overall sales strategy and our West Coast distributors.  

Tom Lynch 
Tom started his career in the wine and spirits industry with Gallo Wine Company in LA and then Benziger Family Winery. Later Tom founded the NewWorldMarketing, one of the first digital agencies in the world. In the following years he and his team developed audience insights, brand strategies and marketing campaigns, customer journey maps and CRM for companies including Kraft Foods, Mentos, Coca-Cola, Bloomin Brands and several international wine brands. Tom resides in Atlanta and manages East Coast sales and leads our clients' marketing programs including acquisition and retention of online consumers and marketing integration across all touchpoints. 


Ashley Burnette
Ashley has extensive experience in the distribution tier. He held many significant positions at Young's Market Company, the last being Executive Vice President of Marketing and Internal Operations. This experience gives him a unique perspective on how distributors and suppliers effectively work together to grow and develop brands, and he now utilizes that experience to the benefit of our portfolio. He is a results-driven, execution oriented, decisive leader with a proven track record of success. Ashley resides in Southern California and works across all aspects of our business to monitor sales execution, ensure strategy is consistent and our clients' goals are being achieved.

The Team 
Our team consists of experts in local market sales and wholesale management, as well as marketers who manage the day-to-day details of your social media and other acquisition marketing for online sales.  


Who We Do It For

Below are the wine and spirits brands we develop and manage. Click on a logo to learn more about some of what we have done to help in their success.

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Please contact us via the form below, or if you prefer and one of us wil follow-up with you quickly. Or, if you prefer, John's phone number directly below this form.


PO Box 5861
Napa, CA 94581


Phone: 949-842-9692